PROJECT
UTOPIA
YEAR
2022
ROLE
Naming
Visual Identity
Brand Design
Illustration
Packaging
Print Design
Social Media Design
Designing for plant lovers
UTOPIA is a conceptual plant shop. As the name suggests, UTOPIA is a dreamy haven for plant lovers. Just as the word “Utopia” signifies an ideal and harmonious society, UTOPIA aims to be the ultimate destination where plant enthusiasts can thrive and find their perfect green paradise.
I worked to shape Utopia’s brand from the ground up. This includes everything from brand naming, visual identity design, illustration assets, print design, and social media design.
VISUAL IDENTITY
Building the brand
In crafting UTOPIA, my main goal was to design a compelling visual identity for plant enthusiasts. With a playful logo, an earthy color palette, fun brand patterns and illustrations, UTOPIA reflects a whimsical and inviting aesthetic for those seeking to cultivate their love for plants.
