CLIENT
FLORA
YEAR
2022
ROLE
Naming
Creative Direction
Brand Design
Visual Identity
Packaging Design
Digital Design
SOFTWARE
Figma
Adobe Illustrator
Adobe Photoshop
Designing for eco-friendly beauty
Flora is a conceptual skin care brand that blossoms with a deep-rooted commitment to nature. It stands on the beauty of simplicity and the power of sustainable practices. Flora’s products are a tribute to the environment, giving you the opportunity of nurture your skin and the Earth with love and care.
I worked to shape Flora’s brand from the ground up. This includes everything from brand naming, visual identity design, packaging design and digital assets.
NAMING & VISUAL IDENTITY
Building the brand
With the brand purpose established, I crafted the name and visual identity. The name takes inspiration from the relationship between nature’s plant life (flora) and the Earth, reflection the brand’s commitment to environmentally conscious skincare. Having this in mind, the visual system was created with a color palette that connects to nature, delicate typography and simple illustrations that can be used isolated or in a pattern.
I worked to shape Flora’s brand from the ground up. This includes everything from brand naming, visual identity design, packaging design and digital assets.
PACKAGING DESIGN
Crafting luxury with simplicity
I was inspired by the beauty of nature to design Flora’s packaging. The choice of deep green, toned down orange and delicate light pink hues was a deliberate reflection of the brand’s commitment to eco-conscious skin care. The packaging was designed following a sense of simplicity and delicacy, creating a soft and friendly aesthetic.
DIGITAL DESIGN
Bringing FLORA to the digital world
I envisioned an e-commerce website that would seamlessly merge luxury and friendliness, with a down-to-earth appeal. My design choices were guided by the brand’s essence, creating an online space that not only showcases products but also connects with our environmentally conscious audience
